The Blessing of business boutique
by Cornel Warren
Christy Wright was panicking. After years of preparation, she was about to take the stage at the first Business Boutique event, hosted in Nashville, as part of a new Dave Ramsey initiative to equip and encourage women entrepreneurs. There were 1200 registered attendees, and her mind was racing with doubt.
“I would have to be on stage for two days teaching all content I had written myself,” she remembers. “Those voices of fear in my head were saying, ‘who are you to do this? You’re not qualified! No one is going to show up.’” As is true of the enemy’s attacks, the accusations didn’t even make sense: “No one’s going to come, yet they are somehow all going to leave disappointed… I’m not even sure how that’s possible,” Christy now laughs. “I felt God saying: ‘Christy, you are freaking out because you think this is your event. But it’s not your event, it’s My event.’ The One who calls you is faithful. He will do it.”
Christy Wright started with the Dave Ramsey organization seven years ago. Almost immediately her talent and passion for public speaking was soon noticed, and she was selected to be a part of what would later become the Ramsey Personality Group, which consists of Rachel Cruze, Chris Hogan, Chris Brown and Anthony O’Neal. “Each of the speakers had a specific, targeted message they focused on. But I was sort of a catch-all. If we had a client call in requesting a speaker on work-life balance, I would write a talk on that, even though I had never spoken on the topic before.
“I spent several years preparing talks on a variety of different topics. I wrote a new talk for a new audience on a new topic every single time that I spoke,” she recalls. During those years, Christy was speaking over forty times per year! “It was this unbelievable training ground as a speaker, thought leader and trainer to learn how to communicate with different audiences, different age groups and different demographics,” she remembers.
As she wrote, her talks continued to involve different elements of work-life balance, and she found the talks to connect deeply with the concerns women faced: “I received a lot of affirmation in the form of women coming up to me and sharing how much my content had impacted them and how they would be able to take steps to improve their own lives and that of their families.”
As the team at the Ramsey Organization worked to put together the Personality Group, Dave Ramsey identified a need in the market: entrepreneurial women were not being served and equipped properly. “It was a total overlap with the work I had done on life balance because many women are involved in home-based business, lifestyle business or other types of flexible working structures to accommodate their other roles,” Christy shared with excitement.
“I felt like God was showing me: I have gifted you as a speaker. So it was really through God prompting me to do something and then receiving confirmation as I walked it out that I was able to find the path He had for me.” Although her work had prepared her well, the next step was to validate Dave Ramsey’s hypothesis. Christy and her team conducted two years of research and established that there was, indeed, a gap in leadership and business development for women.
“The research reaffirmed to me that things that were so obvious to me, as a business coach, about running a business were blowing women’s minds because they had never been taught those things,” she explains. Not only is her education and experience in business, but Christy was raised by entrepreneurs. “It was really my mom who started a cake shop when I was six months old to raise me and support me as a single mother, that inspired my love for business.
“Now I’m on a crusade to help women start businesses. There’s already a movement happening with the Etsy generation and Pinterest, and the 30 million ‘solopreneurs’. I just want to help women make money doing what they love, and that’s why I created Business Boutique. We started just over a year ago, and have since hosted four events and launched a podcast. We also have a book coming out in April.
“We have definitely hit a pain point in the market because there is a need for help in this area. Many women who are starting businesses are not knowledgeable in business, and they think that disqualifies them from having a business. But that simply isn’t true. I help women with the business side of things so they can spend more time doing what they love and less time on the things they don’t.”
The Business Boutique conference, now in its second year, has reached women where they are, offering guidance in five key areas, while allowing women to dive deeper into key topics of their own choosing through a series of breakout sessions. “I understand what it’s like to be a mom and run a business, wearing so many different hats so I try to be very encouraging, coming alongside them to inspire them but also give them the practical skills they need to run their businesses well.
“I am still relatable to them because I’m not this Sheryl Sandberg, cover of Forbes, high-power CEO. I’m a mom and I work and yet I have this depth of business knowledge,” Christy humbly explains. Her renown as a business thought leader is growing at a rapid, much deserved rate. In addition to speaking on life balance and time management, Christy and the other main stage speakers cover creating a proper business plan, marketing and selling, pricing and profit (and other financial topics) and high-level legal issues that surround entrepreneurship. Christy also coaches women on taking the entrepreneurial leap.
“I understand the vulnerability of putting yourself out there and starting a business. I’m a woman and a mom, and I have run several businesses of my own in the past. So I get it. I can relate to women’s unique struggles that they bring to the business world.” Although Christy has the coaching and mentoring of Dave Ramsey and other tremendously gifted leaders, she has found the strength for her journey in Christ: “There are several verses that I use over and over again. I always go back to 1 Thessalonians 5:24 ‘Faithful is He who calls you, and He also will bring it to pass.’”
The other one is “let your light shine before others that they may see your good deeds and praise your Father in Heaven.” A lot of times women take a view of their talent that it is just ornamental, something they can pursue if they get around to it saying ‘if I have time to paint, or sew that’s fine. But if not it’s just a luxury anyway.’ But God created you with those gifts and when you neglect them you are missing out on a part of who God created you to be. But not only are you missing out, but others around you are missing out on the blessing of that gift.
When you let your light shine, people see God. When you are walking in your strengths, people see God through that. Your work is a ministry. You don’t have to work in a church to work in a ministry. Your calling from God is your ministry and it points people to God. “It has been cool to see how God has woven together the pieces of my story that I never knew were connected for a moment such as this,” she shares. “I have seen firsthand the life change that happens, so I am really excited about how proven the events are now. I am so confident that the women who show up are going to have their lives changed. Not just their businesses, but their lives.”
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Cornel Warren, Managing Editor of Live with Heart & Soul, shares her heart as she reaches Christian women with timeless, beautiful content to encourage and inspire their walks with God, themselves and those around them.